From hidden gem to hot date

“Another milestone. We are flooded with orders. It is unbelievable.”

Bautista Family Organic Date Ranch

For many years, the Bautista Family's wildly delicious organic dates enjoyed modest sales at farmers markets throughout southern California and to a handful of mail order customers. Then, a devastating car accident shifted their priorities. In late 2010, the family confided a dream of increasing their mail order business, which at the time comprised less than 10% of sales. We branded them as 7HOTDATES, setup a sassy webstore dripping with James Bond-style innuendo, and tapped into key audiences. By May 2011, mail order sales had grown 8,000% and the family was planting more date palms as quickly as possible to feed the appetites of their new fans.